报告题目：Crafting Excellence: Tips from the Editors of the Journal of Global Marketing
报告人：Ajay Manrai 教授
邀请人：张闯 教授
时间：2025年06月10日，上午10：30
地点：经济管理学院 B208
报告人简介：Dr. Ajay K. Manrai is a Professor of Marketing at the Alfred Lerner College of Business and Economics, University of Delaware. He earned his Ph.D. in Marketing from the Kellogg Graduate School of Management, Northwestern University. Dr. Manrai currently serves as Editor-in-Chief of the Journal of Global Marketing and has held editorial roles across several leading marketing journals.
Before joining the University of Delaware in 1991, he was a faculty member at the Wharton School, University of Pennsylvania. His research encompasses global marketing strategy, cross-cultural consumer behavior, international market segmentation, and advanced marketing analytics. He has published 119 research articles in prestigious journals such as Marketing Science, Journal of Marketing Research, Journal of International Marketing, International Business Review, and Psychometrika.
Dr. Manrai’s scholarly interests include modeling consumer perceptions and choice, marketing strategies of multinational firms, and cross-cultural and cross-national consumer behavior. He also teaches courses in marketing management, marketing research, and international marketing. With a distinguished academic career and extensive international engagement, Dr. Manrai is widely recognized as a thought leader in global marketing and international business.
报告摘要：Publishing in high-quality academic journals is a critical milestone in a scholar’s career, yet the path to publication is often complex and competitive. This talk shares key insights and practical strategies drawn from editorial experience to help researchers improve their chances of success in the peer-review process. We will explore essential components of a strong manuscript, including the development of original research questions, methodological rigor, coherent theoretical contributions, and clearly articulated managerial and societal relevance—especially within the context of global marketing and international business. The session will also address common reasons for desk rejections and provide actionable tips on positioning a paper, responding effectively to reviewer feedback, and navigating the revise-and-resubmit process. While examples will reference the Journal of Global Marketing, the recommendations will be broadly relevant to a range of marketing and international business journals.
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