报告题目：Data-Driven Decision Making in Social Networks
报告人：陈玉旺 教授
邀请人：张震 教授
报告时间及地点：经济管理学院B208 2025年11月14日 9：00-12：00
报告人简介：
陈玉旺，博士，英国曼彻斯特大学教授，人工智能与决策科学研究中心执行主任，英国阿兰•图灵研究所Turing Fellow。主要从事不确定性推理与智能决策、数据科学以及商务智能等相关领域的理论和应用研究。近年来作为项目负责人或主要完成人承担完成Innovate UK, Turing-UoM, ERDF, EPSRC等资助的科研项目十余项。并在EJOR, Omega, C&OR, IS, IEEE T-SMC等期刊和国际会议上发表了学术论文100多篇。
报告内容和摘要：
Data-driven decision-making is widely recognized as fundamental to enhancing decision-making process and outcomes in business and management. In this presentation, I will briefly discuss our research on developing a holistic framework for modelling and analyzing decision making and behaviors in social communities. This framework explores how individual decision-makers implicitly form their initial beliefs within the paradigm of multiple criteria decision making, interact with others, and exchange beliefs, leading to dynamic belief updating. Ultimately, these interactions shape group opinion dynamics and influence decision making process and outcomes within the social network environment. The framework is expected to provide valuable insights into decision making and behaviors in social networks and offer guidance for future research and real-world applications that bridge decision sciences with social network analysis.
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