报告题目：The Platform’s Long-term Anti-counterfeiting Strategy
报告人：岳晓航 教授
邀请人：王建军 教授
报告时间及地点：2025年7月1日 9:00-12:00 经济管理学院B208
报告内容和摘要：
This paper investigates the counterfeit-combating problem on an ecommerce platform with a brand-name company and a representative online counterfeiter who can strategically choose which type of counterfeits to sell. Methodology/results: Our analysis reveals that consumers are deceived and receive counterfeit goods due to a platform’s strategic reaction to a counterfeiter’s product strategy. Although many e-commerce platforms publicly claim that they have “zero tolerance” for counterfeits, we find that e-commerce platforms will deliberately reduce the effort devoted to combating counterfeiting and turn a blind eye to the sales of deceptive counterfeits to avoid competition between branded products and counterfeits.
报告人简介：
岳晓航，博士，美国威斯康星大学米尔沃基分校商学院终身教授，美国供应链管理协会、管理科学及运筹学协会和运营管理协会会员；主要从事供应链与物流管理、生产与市场管理和工业制造系统管理的研究工作, 已在 OR、ISR、POM、NRL、JBR等国际期刊上发表多篇论文。他目前担任 Production and Operations Management高级副主编、 IEEE Transactions on Engineering Management部门主编，以及IJPR、TRE、IJPE、ANOR、 IEEE Transactions on Industrial Informatics等多个期刊的客座编委。
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