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Professor Li Xianneng's Team Publishes Research on Big Data-Driven Management Decision-Making in the Journal of Management Sciences in China

DATE February 25, 2025
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In August 2024, Professor Li Xianneng's team published the Deep Review-based Recommendation from the Perspective of Consumer Decision Journey in the 8th issue of the Journal of Management Sciences in China. Led by Li Xianneng, Professor and corresponding author, the research team included first author Zhang Yingyi (doctoral candidate), Guo Yanhong (Professor), Li Xiaogang (master’s student), and Zheng Shuang (doctoral student). The paper was recognized as a 2024 Key Highlighted Article. Sponsored by the Department of Management Sciences of the National Natural Science Foundation of China (NSFC), the Journal of Management Sciences is an authoritative first-tier academic journal in China's management science field.

The paper represents phased achievements from two NSFC-funded projects: General Project “Diversified Recommendation Methods for Consumer Demand Uncertainty in O2O E-commerce" (Grant No. 72071029) and Key Project "Decision-Making Behavior and Collaborative Management Theories and Methods in Human-Machine Systems" (Grant No. 72231010).


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